Marketing Operations Specialist

München, Berlin

Full-time

Permanent employee

What we are building

At ecoplanet, we're building the operating system for the energy transition. Our AI-powered platform turns energy management from a cost center into a competitive advantage for European manufacturers — saving energy costs and unlocking operational efficiency. Backed by EQT Ventures, HV Capital and more and built by a team full of top-tier talent.
We're scaling our GTM engine — and we need someone to make sure the systems behind it actually work.

Why This Role Matters

This is NOT a traditional marketing role. You're the systems brain behind our marketing function. While the Growth Manager runs campaigns and events, you make sure everything works — data flows cleanly, automations run reliably, dashboards tell the truth, and no lead falls through the cracks.
You'll own the marketing tech stack, build the reporting infrastructure, and make sure every lead gets captured, scored, and routed correctly. If marketing is the engine, you're the engineer who keeps it running.

What You’ll Achieve

Own CRM & marketing automation (HubSpot)

Build and maintain lead scoring, routing, lifecycle stages, and deal pipeline hygiene
Create and optimize marketing automation workflows (nurture sequences, event follow-ups, lead handoffs to SDR/AE)
Ensure data quality across contacts, companies, and deals — deduplication, enrichment, property standardization

Build marketing analytics & reporting

Build dashboards that show what's working: campaign attribution, funnel conversion, channel ROI
Set up and maintain tracking (UTM structure, PostHog events, Google Analytics, ad platform pixels)
Deliver weekly marketing performance snapshots to the team

Manage the toolstack

Own the marketing tech stack: HubSpot, Webflow, WebinarGeek, Google Ads, LinkedIn Ads, Leadfeeder, N8N
Manage integrations between tools — ensure clean data flow from ad platforms → CRM → dashboards
Evaluate new tools, manage vendor relationships, handle onboarding/offboarding

Automate & improve processes

Identify manual processes and automate them (N8N, HubSpot workflows, scripts)
Document marketing operations processes so the team can self-serve
Support the SDR team with list building, segmentation, and outbound tooling

What Sets You Up for Success

Must-haves

2–4 years of experience in marketing operations, revenue operations, or a similar systems-focused role in a B2B/SaaS environment — hands-on depth matters more than years on paper
Strong hands-on HubSpot experience (Marketing Hub + CRM) — not just "used it", but built workflows, properties, reports
Comfort with data — you can build a pivot table, write a basic SQL query, or set up a dashboard without hand-holding
Experience with at least one automation tool (N8N, Zapier, Make, or similar)
Structured thinking — you see systems, not just tasks
German C1+ (near-native proficiency required — you'll write customer-facing copy and work with German-speaking stakeholders daily), English working proficiency

Nice-to-haves

Experience with Webflow, Google Ads, or LinkedIn Ads from the operations side (tracking, pixels, UTM management)
Basic Python or scripting skills
Familiarity with PostHog, Google Tag Manager, or Looker Studio
Understanding of B2B sales funnels and SaaS metrics (MQL, SQL, pipeline velocity)

What You Get

Competitive compensation: attractive salary plus VSOP participation
Flexibility: hybrid from our Munich office (3 days in-office, flexible beyond that)
Real ownership: you'll shape how marketing operates, not just execute tickets
A solid foundation: the tech stack is already in place (HubSpot, Webflow, N8N) — you build on it, not from scratch
Small, ambitious GTM team with direct founder access

The Application

We don't do long forms. We don't do generic cover letters. Send us your CV and tell us why this role excites you.