Skip to main content

Growth Marketing Lead

München, Berlin
Full-time
Permanent employee

What we are building

At ecoplanet, we're building the operating system for the energy transition. Our AI-powered platform turns energy management from a cost center into a competitive advantage for European manufacturers – saving energy costs and unlocking operational efficiency. Backed by EQT Ventures, HV Capital and more and built by a team full of top-tier talent.

We've just entered a new phase for targeted commercial growth – and this is where you come in.

Why This Role Matters

TL;DR - We’re looking for a highly innovative Growth Marketing Lead to own and grow ecoplanet’s growth engine. As a team lead, you’ll mentor a small team and act as strategic driver and sparring partner to our founders. You’ll focus on opportunity creation, return on marketing spend, and building not just scalable - but sustainable growth. This is a high growth, high impact role with a team who values ownership, impact and cares deeply.

What you'll be doing:
  • Own and execute the end-to-end growth strategy, continuously refining priorities to drive measurable business impact
  • Identify, test, and scale the highest-leverage growth opportunities across channels, formats, and initiatives
  • Design and run hypothesis-driven experiments: test fast, learn quickly, double down on what works, and cut what doesn’t
  • Orchestrate and align performance marketing, organic growth, content, web/CRO, analytics, and CRM toward shared growth goals
  • Partner with agencies and internal teams to steer execution while stepping in hands-on where impact is highest
  • Define, track, and act on the KPIs that matter, translating data into clear decisions, priorities, and recommendations
  • Own CRM strategy, segmentation, and distribution to drive lifecycle growth and retention
  • Embed AI into the daily operating system of the growth team, not just as isolated experiments
  • Build and lead a lean, high-performing growth team through coaching, prioritisation, and enablement
  • Act as a data-driven sparring partner to our founders, clearly communicating strategy, trade-offs, and progress

What You’ll Achieve

Language requirements 

To ensure our messaging is clear and credible - full professional fluency in German is a must. Any additional language is a plus.

Skills, knowledge, and expertise

Must-haves:

  • Strong track record in Growth (not necessarily classic marketing)
  • Deep understanding of startup dynamics, prioritization, and hypothesis testing
  • Highly pragmatic, impact-driven, and decisive
  • Excellent communication skills and the ability to adapt language and information to different stakeholders based on their knowledge of the area.
  • Proven leadership mindset with a strong focus on team development

Strong Plus / Highly Relevant:

  • Hands-on interest in and experience with AI in growth and marketing
  • Experience with modern growth and marketing stacks (e.g. HubSpot, CRM automation)
  • Understanding of SEO/GEO and AI-driven search trends
  • Exposure to B2B, industrial, or Mittelstand customers - or very fast learner
  • Energy sector knowledge is a big plus

What You Get

  • Top of market team
  • Competitive compensation (incl. VSOP)
  • Jobrad, Jobticket, Wellpass, and more
  • Offices in Munich & Berlin, or working remotely (your choice)
  • Flexibility & autonomy
  • Real impact: your work supports Europe’s transition to a smarter energy system