GTM Engineer (m/f/d)
München
Full-time
Permanent employee
What we are building
ecoplanet is a B2B SaaS platform for energy management, helping Germany's industrial Mittelstand get transparency and control over energy consumption, procurement, and regulatory requirements. We're Series A, backed by EQT Ventures and HV Capital.
Why This Role Matters
Our commercial engine runs on a production-grade GTM system: HubSpot as the single source of truth, an automation layer around it, and AI embedded in the daily workflows of Marketing, SDRs, AEs, and Customer Success. You'll take full ownership of it.
Inheriting a running system is not a maintenance job. Commercial data degrades, tools change, and the roadmap - is bigger than what's built today. You'll run the revenue engine like a product you own: real users, a roadmap you set, and a scoreboard you answer to. Pipeline, conversion, and funnel velocity are your metrics.
This is an individual contributor role with a direct line to commercial leadership. You do the building yourself, you decide what gets built next, and you can explain why.
Inheriting a running system is not a maintenance job. Commercial data degrades, tools change, and the roadmap - is bigger than what's built today. You'll run the revenue engine like a product you own: real users, a roadmap you set, and a scoreboard you answer to. Pipeline, conversion, and funnel velocity are your metrics.
This is an individual contributor role with a direct line to commercial leadership. You do the building yourself, you decide what gets built next, and you can explain why.
What You’ll Achieve
- Owning the complete GTM architecture: Not just a CRM - you own the full commercial system landscape. HubSpot as the single source of truth at the core, connected to call intelligence, and custom dashboards for sales and leadership. You own the blueprint: data model, lifecycle stages, routing, reporting, and every connection in between.
- AI along the entire journey: Call analysis and deal scoring from transcripts, stale-deal detection, customer health scoring - and beyond what's already live: you spot process steps across the whole commercial journey, from first touch to renewal, where AI makes the team measurably faster, and you automate them.
- The lead engine: Lead enrichment & tracking, List building, signal detection, website-visitor identification, and clean tracking from first touch into the CRM, so SDR time goes into selling instead of spreadsheet work.
- Stakeholder relationship: You sit between commercial leadership and the teams working in your systems daily: Marketing, SDRs, AEs, Customer Success. You translate funnel problems into builds, run vendor evaluations, decide what enters the stack - and make sure what you ship gets used: place it where the work happens, train the team, measure usage, iterate.
- Real ownership. There's no backlog owner writing you specs. You sit close to the funnel, spot what's broken or missing before anyone asks, bring your own solutions, and argue for them. If you need a ticket to start moving, this isn't your role.
What Sets You Up for Success
Must have:
- Min. 2 years in RevOps, GTM Engineering, Sales/Marketing Operations, or Growth - titles vary, ownership doesn't.
- Hands-on experience architecting a HubSpot instance - how objects, properties, and data structures fit together - not just administering one. You'll take over ours, question it, and rebuild parts of it.
- Practical, production experience with enrichment and automation tooling (Clay, n8n, or similar) - including the failure modes: silent overwrites, broken syncs, lists that look right but aren't.
- You've built with AI in real production work - automations, agents, or internal dashboards shipped with Claude Code, Codex, or similar. Prompting a chatbot doesn't count.
- Data rigor: you can read a funnel end to end, spot where the data is dirty, and size what a fix is worth before you build it.
- You think in systems, not tickets - you bring your own roadmap, defend your reasoning under real pushback, and still prefer one cron job over a distributed system.
- Fluent German and English.
- You've been an early or solo RevOps/GTM-Ops hire at a startup before.
- Comfort with unit economics (CAC, ACV, payback) and cost-per-lead math when evaluating tools.
- Experience with mid-market, multi-stakeholder B2B sales cycles; industrial or energy ICP a plus.
How You’ll Grow
Our commercial engine runs on a production-grade GTM system: HubSpot as the single source of truth, an automation layer around it, and AI embedded in the daily workflows of Marketing, SDRs, AEs, and Customer Success. You'll take full ownership of it.
Inheriting a running system is not a maintenance job. Commercial data degrades, tools change, and the roadmap - is bigger than what's built today. You'll run the revenue engine like a product you own: real users, a roadmap you set, and a scoreboard you answer to. Pipeline, conversion, and funnel velocity are your metrics.
This is an individual contributor role with a direct line to commercial leadership. You do the building yourself, you decide what gets built next, and you can explain why.
Inheriting a running system is not a maintenance job. Commercial data degrades, tools change, and the roadmap - is bigger than what's built today. You'll run the revenue engine like a product you own: real users, a roadmap you set, and a scoreboard you answer to. Pipeline, conversion, and funnel velocity are your metrics.
This is an individual contributor role with a direct line to commercial leadership. You do the building yourself, you decide what gets built next, and you can explain why.
What You Get
- Top-of-market team, flat hierarchy — work alongside people who push you to get better
- Competitive salary
- Full ownership from day one — you actively shape our company
- Central office, easy commute — free lunch every Tuesday and Thursday
- Wellpass membership + Deutschlandticket sponsorship
- Regular 1:1s and retros focused on your growth
- Real impact — your work supports Europe's transition to a smarter energy system
The Application
We don't do long forms. We don't do generic cover letters. Send us your CV and surprise us.
About us
Our mission: Energy is one of the biggest cost levers today - we turn it into a competitive advantage. With ecoplanet, energy purchasing, consumption optimization and consulting become a clear system - for maximum cost reduction, higher efficiency and full security of supply.